• March 2010

Next January, ExCeL London will be host to the UK's largest consumer show and first ever ‘Super Show.'  Taking up the entire venue, the event will bring together the long established shows of the London International Boat Show and The Outdoors Show, alongside the newly formed London Bike Show.

David Pegler, Managing Director, ExCeL London commented: "We are delighted to be working with VOS Media and National Boat Shows to create the largest consumer show in the UK.  This ‘super show' showcases our strategy on how we are working with organisers to occupy the entire venue and co-locate shows which add value to the organisers, visitors and exhibitors."

The combined audiences of these shows will bring over 150,000 visitors to the event over the course of three days, providing an extremely valuable market for exhibitors, sponsors and commercial partners. Tickets will include entry to all of the shows, and with prices set at under £20 per person will offer exceptional value for money.

VOS Media Managing Director, Damian Norman commented: The NEC Birmingham has been home to The Outdoors Show for 8 years.  The move of the show to London has been prompted by feedback from sponsors, exhibitors and consumers, who recognise the demand for such an event in the capital and the extensive commercial opportunities that this presents.  We are very excited about moving The Outdoors Show to London and our strategic partnership with National Boat Shows, creating what will be a unique experience for London and the UK."

Cycling has always been a core element of The Outdoors Show, and the move to London with its large and growing population of commuter cyclists, plus road and mountain biking enthusiasts has prompted the formation of The London Bike Show. Unlike other London events, visitors will have the opportunity to try the models of bicycles on show and Madison has been confirmed as the major retail partner for the show.

As part of The British Marine Federation, the trade association for the UK boating industry, every year National Boat Shows presents the UK's two most respected marine shows in London and Southampton. National Boat Shows Managing Director Andy Williams commented "By bringing together The London International Boat Show and The Outdoors Show, we will be creating an amazing event encompassing the widest range of sports and activities seen at any show in the UK and throughout Europe."