Thursday May 27, 2004
From November 2004, ExCeL London will become London's latest entertainments venue, with a capacity of up to 17,000 seated and 20,000 standing. ExCeL London is a contemporary, purpose-built venue, with fully flexible configurations for concerts, sports events, and family shows, plus regularly available time-slots for rehearsals and sound checks.
Says Rob MacKenzie, ExCeL London's London EventCo Managing Director: "Already London's premier venue for exhibitions, we are perfectly placed to host large-scale entertainment events. This has always been part of ExCeL London's medium term strategy and is a logical extension of our existing client base. We are delighted to announce this move and with the assistance of our strategic consultant Andrew Zweck, who has 25 years experience in the industry, we hope that ExCeL London will become a popular venue for concerts and entertainment events"./p>
The phenomenal success of the Schroders London Boat Show has proved that ExCeL London can attract and handle large public audiences and the previous prominence of the London Arena clearly demonstrated the thriving market for live music east of London Bridge.
Says Andrew Zweck, Strategic Consultant, Sensible Events: "ExCeL London is a fantastic venue which potentially offers a whole new audience for promoters. I am already in detailed discussions with a number of promoters who've clearly welcomed a facility of this calibre coming on stream".
Pricing will be competitive with the other major London venues and because of the different demographics in London's Eastside; ExCeL London will be complementary to Wembley and Earls Court. Over the next ten years, London's Eastside is projecting a population increase equivalent to another new city.
In fact it is Europe's most rapidly growing region and offers a potential audience that is under-serviced and largely untapped. There are currently 12.2 million people in ExCeL London's catchment area and with the rapid growth of the Eastside, this will grow year on year.
ExCeL London is easily accessible by the Docklands Light Railway, underground, train, road, has 4,000 car parking spaces and is 5 minutes by taxi from London City Airport. It is also part of a unique campus environment with 8 hotels within a 5-minute walk, 26 cafes, bars and restaurants.
The sheer size and internal flexibility of ExCeL London means exhibitions and concerts can operate comfortably in adjacent halls, giving potential availability for date lines throughout the year. Initial datelines being offered are November, December 2004, February, March, April and May 2005. There are also flexible dates throughout the year for sound checks, set builds and rehearsals, even at short notice.
ExCeL London offers:
- ExCeL London is the newest, largest and most versatile venue in London. It provides two halls that can offer up to 65,000 mē of column free space and is set amongst a mile of waterside scenery and ten minutes from Canary Wharf.
- ExCeL London offers an experienced team onsite to help mount any event, show or production, including an in-house marketing and PR department to help reach the local and Eastside audience, as well as help make the event a success.
- Seated capacity of up to 17,000 and a standing capacity of up to 20,000
- High quality, modern facilities, configured to Promoter's requirements
- State-of-the-art superior backstage facilities to include modern dressing rooms, kitchen and dining room
- Total commitment from the venue, with a strategic interest in making the event succeed
- In-house marketing, PR and advertising expertise
- Easy load-in/load-out facilities with direct access to the stage via 7.2m wide drive-in doorways
- In-house rigging staff; roof clearance of 10m
- Virtually unlimited power supply
- Up to 65,000mē of column-free space to facilitate any large-scale production, TV shoots, rehearsals, sound checks etc
- A wide range of visitor services, including 8 onsite hotels and 26 onsite restaurants, cafes and bars
- ExCeL London is simply and quickly accessible from anywhere in the UK and 22 major European and domestic cities via the 200 flights a day from London City Airport. Infact, 85% of visitors to ExCeL London describe it as "easy to get to."
- If you are travelling by public transport, ExCeL London has it's own dedicated DLR station - Custom House for ExCeL London, which will take you straight to the door via a covered walkway. Our recommended route to ExCeL London is to take the Jubilee Line to Canning Town, where you can change for the 2-stop DLR journey to Custom House.
- If you prefer to travel by car, we have over 4,000 car parking spaces available and are directly linked to the North Circular (A406), M11, A13, A20 and M25. For further directions, call us on 020 7069 5000, visit www.ExCeL London-london.co.uk or try www.streetmap.co.uk and enter our postcode E16 1XL for step-by-step directions.
For more information, please contact Gemma Parkhouse at ExCeL London on 020 7069 4739 or email GemmaParkhouse@excel-london.co.uk