The Outdoor Show & London Bike Show
- Client: VOS Media
- Event: The Outdoor Show & London Bike Show
- Visitor: numbers 70,034 visitors
The Outdoor Show had been located at the NEC, Birmingham for nine years. VOS Media, the organisers of The Outdoors Show, were keen to grow the event and were looking for ways to increase both visitor and exhibitor numbers. The ExCeL London senior management team approached VOS about relocating The Outdoors Show to ExCeL London to co-locate it with the London International Boat Show in order for both shows to benefit from the visitor cross over in interest.
Following extensive market research VOS media found a clear gap in the Offer and lauched The London Bike Show to co-locate alongside The Outdoors Show and the London International Boat Show.
The VOS Media team and the London International Boat Show team worked together to agree a single visitor ticket price that would enable visitors to attend all three events with one ticket. Together they created what would be known as ExCeL London's first ever 'Super Show', forming the largest event that had ever been hosted at ExCeL London.
ExCeL London's unique layout and flexible space made it easy for visitors to move around all three events with a single ticket. The ten metre ceiling height of the event halls also meant The Outdoors Show was able to build challenging climbing walls for professional competitions and visitors to try at the event , as well as creating two cycling demonstration features plus mountain bike and road bike test tracks for the London Bike Show.
Size of Event (The Outdoor Show & The London Bike Show combined)
9,000m2 (gross)
70,034 visitors
288 exhibitors
The Future
Brands and retailers have seen the success of the first year at ExCeL London in terms of commercial return for exhibitors, quality of visitor experience and number of show attendees. As a result, many exhibitors have re-booked, some taking up to 4 times their original space, and there is a very strong list of confirmed or potential new exhibitors for 2012 - including many of the best known brands on the market.
Customer feedback was overwhelmingly positive with 84% of visitors rating the shows as good or excellent.
ExCeL London is a 2012 Olympic venue and The London Bike Show 2012 will form the start of an historical year for UK cycling, including a mass participation cycling event.
Organiser Testimonial
"Last year when we were reviewing the location of The Outdoors
Show, the ExCeL London senior management team gave us the idea that
it would be beneficial to both parties if we co-located with the
London International Boat Show. Our teams identified that there was
a strong cross over in visitor demographics making the co location
a sound business decision and the support we have had from the
ExCeL London team was crucial to us in ensuring the success of the
shows"
Damian Norman, Managing Director, VOS Media
Exhibitors Testimonials
The Outdoors Show
"With the change of venue driving notably more footfall the show
was everything that it promised to be and we were overwhelmed with
positive feedback from customers."
Chris Rose, Retail Support Manager, Blacks Leisure
Group
"It was a bold move by the organisers to move The Outdoors Show
to London and the visitor levels across the weekend were very
impressive."
Richard Dean, Managing Director, Càrn
"The show was very busy with exactly the right type of clientele
and has generated good interest."
Hannah Constable, General Manager, Dragoman
The London Bike Show
"This is an incredible year one position and as an exhibitor we
feel confident that the show will continue to grow and grow."
Will Fripp, Marketing Director, Madison
"The response has been nothing short of staggering. Superb
feedback on the show days and the consequent web traffic for our
site has been remarkable. It takes a lot to surprise me these days
but I can genuinely say, in the 25 years I have been exhibiting at
Bike Trade events, I have never experienced a show with not only
this footfall, but the refreshing attitude and general interest
levels"
Scott Hillyard, Sales Director, 2x2 Ltd
"VOS Media showed considerable foresightin the timing and
location of the show. ExCeL London is easy from an exhibitor's
point of view and it was a good decision to take part."
Cedrick Chicken, Chicken Cycle-Kit
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