The European League Against Rheumatism

Requirements

On behalf of the EULAR steering committee and the British Society for Rheumatology, London & Partners secured around 10,000 hotel rooms for the four-day event. The UK capital's convention bureau also provided city collateral and support with delegate welcome messages and registration, plus assistance in sourcing venues for the congress social programme and travel deals with its partner members.

Event Solution

Bringing this important peripatetic European Congress of Rheumatology to London was four years in the planning. The ICC London ExCeL worked with MCI Geneva, London & Partners and MCI UK to manage the 2011 event, which took place from 25-28 May.

The four-day congress and exhibition brought together leading global experts in the field of rheumatology to share ideas, develop contacts and learn about the latest developments and innovations.

The ICC's auditorium was used for the plenary sessions, whilst the ICC Capital Suite hosted parallel sessions. The venue's multi-purpose event halls were used for the exhibition, delegate catering, poster sessions and larger parallel session.

The congress got underway with a dazzling opening ceremony and welcome reception, which included a British Guards marching band and highlights from London's musical theatre combined with street dancers and 'Great British' food stations.

The opening ceremony and welcome reception was organised by MCI and Sterling Travel (DMC), with entertainment provided by UK agency Private Drama.

A delegate social programme included President Dinners and receptions at venues including the Painted Hall, within the Old Royal Naval College (a UNESCO World Heritage site) in Greenwich.