- Client: Emap
- Event: Naidex South
- Visitor: numbers 3,292 visitors
Naidex South launched in September 2010 to compliment the long established Naidex event held in Birmingham. Naidex South was created by Emap to better serve their customers in the south east of England. Like Naidex, Naidex South is an event for the Homecare Industry and attracts visitors as diverse as Occupational Therapists, Carers, Equipment dealers and members of the public with disabilities and their family members.
Naidex South attracted over 150 exhibitors, occupying over 2,300m2 of floor space and was attended by 3,292 visitors in its first year. Naidex South has been credited by Emap as being their first profitable launch event in over 20 years.
In addition to the 150 stands Naidex South contained eight feature areas and two main demonstration and learning areas:
The Lifestyle Theatre, for members of the public to see demonstrations from organisations such as the Wheelchair Football Association, The London Organising Committee for the Olympic Games and the Canine Partners.
The Professional CPD Seminar Theatre, enabling Healthcare Professionals to learn new techniques and to earn valuable CPD Points.
One of the key decisions to launch Naidex South at ExCeL London was the excellent facilities on offer for visitors with disabilities. With all the facilities on a single level the visitors easily moved around the venue. ExCeL London's 3,700 onsite parking spaces also created easy access for visitors who were unable to access public transport.
Based on a visitor survey conducted after the show, 80% of visitors using wheelchairs thought ExCeL was easily accessible.
Following its highly successful launch, Naidex South will return to ExCeL London on 19th & 20th October 2011, the show is forecast to grow by 1000 metres and visitor numbers are expected to also increase.
"Naidex South has been very good with good crowds. We are very
pleased with the footfall, type of visitor and the quality of
enquiries which has been the purpose of coming to the show. I have
always been a supporter of London events being a local guy, London
needed an event and Naidex has pulled it off"
Danny Rain, Chunc Mobility
"It has been the best first day exhibition I have ever seen in
15 years of exhibiting. It's been a resounding success.
Collin McNaught- Ability Needs Magazine
"Today has been excellent. Good quality of visitors and lots of
leads to follow up after the show. It has also been a chance to get
to know people and get their thoughts on the new product we have to
offer. This event is needed in London and Southeast, it has been
well received, and very worthwhile exhibiting."
Yvette Richardson, Online Marketing Manager, Redring
"I was delighted at the number of professional visitors that
poured through the doors at Naidex South. There was a terrific buzz
around the venue and all the Kirton and A J Way personnel were
really pleased with how busy they found themselves so much so we
actually ran out of brochures, which was unprecedented!!"
Beverley Wharton, Marketing Director, Kirton
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