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ExCeL Case Studies

Grand Designs Live

  • Client: Media 10
  • Event: Grand Designs Live 2011
  • Visitor: numbers 100,000 visitors over the 9 days

Since launching in 2005 Grand Designs Live has grown from attracting 40,000 visitors to attracting over 100,000 visitors in 2011. Grand Designs Live is now firmly established as the UK's number 1 consumer show for anyone who has an interest in design, build, interiors, technology, shopping, home wares, gardens, kitchens, bathrooms and innovation.

ExCeL London is continuing to prove to be the ideal venue for Grand Designs Live as the show continues to attract a large ABC1 audience. The venue is the perfect fit for the aspirational and innovative nature of Grand Designs Live and their visitors.

Key features

Media 10 the organisers of Grand Designs Live have been continually increasing the amount of content within the show to enhance the day out experience for their visitors. They have used ExCeL London's versatile pillar free event space to create a range of features including: The Grand Theatre, House of the Future- showcasing future technologies, a Grand Village of full-size eco properties, the VIP Experience, the Live Kitchen Experience, The Grand Show Gardens among many others.

Target Exhibitors

Over 700 quality exhibitors from the interiors, kitchens, bathrooms, build and gardens sectors

Size of Event

  • 33,000m2(gross)
  • 100,000visitors over the 9 days
  • 731exhibitors
  • Visitor demographics
  • 77%AB
  • 54%female46%male
  • 72%25 - 54, average age45 years
  • Average household annual incomeĀ£72,335
  • 78%from London and the South East

The Future

Grand Designs Live is expected to go from strength to strength in the future and is now in its eighth year. With it's established and multi-award winning status, the show has a bright future ahead of it. Media 10 will continue to innovate and inspire visitors, offering a unique experience that cements the Show's position as the finest consumer home show in the country.

Organiser Testimonials

"The team at ExCeL London work with you like they are your partners, they treat your show like it's their show. We have committed to ExCeL London and look forward to working with the ExCeL London team in the years to come."

Lee Newton, Managing Director, Media 10

"London is our flagship Grand Designs Live show and the record figures this year prove that the exhibition has firmly established itself as one of London's most anticipated consumer home events."
Rob Nathan, Group Managing Director, Media 10

Exhibitor Testimonials

"The show was great for us again this year bringing in a variety of customers, from self builders, to architects, contractors and potential business partners. There were real jobs brought in by customers, so we were able to talk them through the details of their projects face to face rather than over the phone which we find improves the relationship we have with the client."
Ryan Wardle , Marketing, Colorcoat UrbanĀ®

"Scandia-Hus were kept very busy at the Grand Designs Live Event. Our stand was buzzing and we were so delighted with the event that we have already booked for next year!"
Tina Smith, Scandia Hus

"We find we get enough business at Grand Designs Live to make it worth our while. This being our fifth year, it's good for the customer, good footfall, and the right type of people coming here."
Alexander Walder-Smith, The Games Room

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